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Aliza Reger Now Aliza Reger oversees all aspects of the business from design to marketing and sales control. Her partner is her husband, Andrew Claremont who comes from a property background, and together they are a dynamic force in the business world, proving their acumen through deals with Designers at Debenhams (where they are a bestseller), to licensing deals across the world (including a deal with a major South African retailer). Aliza has a flair for languages and speaks French and German fluently and travels extensively for the business. They have opened up shops in Moscow and Dubai and Aliza now plans to focus on retail growth for the company both in the UK and internationally. Aliza plans to drive the business forward, building on the design heritage and strong reputation of the brand for using luxurious, quality fabrics to cultivate a stronger emphasis on the pioneering fashion aspect of the company. Aliza plans to use her enthusiasm and build on the impressive heritage, and show that the brand is still fresh and sexy yet luxurious whilst upholding Janet's legacy. Aliza herself is confident and dynamic and completely embodies the brand. Her savvy dynamic approach to business and life makes her an excellent style commentator, and her ability to deal with personal adversity makes her an excellent interview subject or perfect for offering quotes. |
From the tender age of 10 when she was gift wrapping Bianca Jagger's purchases in the back room of the Beauchamp Road boutique, Aliza Reger has always been a dominant force in her mother's business, 'Janet Reger'. Aliza really has learnt on the job and has seen her mother blaze a trail for other lingerie brands by creating sexy, glamorous wisps of chiffon, silk and lace to wear as undergarments.